It’s what every business owners wants to happen – more customer inquiries than expected.

As part of our setup, we decided to develop a web and social media presence before we had our full business license. This was due to our previous business website experience. It can take a number of months to be indexed on Google and thus be found by those conducting a web search. This was the same for a social media profile which can also take many months to gain traction.

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It’s always important to set the foundations of a small business correctly from the start. Now this is easy to say and somewhat obvious but I’ve seen a number of small businesses start their financial, inventory and customer management systems using an excel spreadsheet and face the difficulty of trying to migrate all their information to dedicated software applications once they realise that excel isn’t meeting all their needs.

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This was now our second time to the DED (Department of Economic Development) and we were a bit unsure what to expect.

Our first visit a few weeks earlier had not gone as planned. We had arrived on that occasion to reserve our business name and register it in the appropriate business license category. We had researched the pros and cons of the different categories that were options for this business and were fairly confident with the category we had selected. However when we went to register the business under our chosen category, the clerk confidently advised us to register under another category.

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