The Business Plan
The next stage for our startup now the concept had been market tested was to develop a business plan. This meant dusting off my old MBA notes and reviewing some of our previous business plans.
Testing the screen door idea
Now we had a business idea we needed to asses whether a market existed here in the UAE. Testing a physical product such as these screen doors and windows is a difficult proposition.
Our first approach was to look at the market in other countries particularly those with a similar climate. Australia was the natural choice as a start point and we quickly realised it was a very mature market. The product is well known and there is strong demand. Other countries such as South Africa and the US also showed a strong and growing market.
The beginning of an idea
It all starts with a frustration.
After selling out of our old business in Abu Dhabi we were looking to start something new. As we were sitting around the backyard one day we noticed that our flyscreens kept getting damaged (young kids and a couple of cats will do that!). We also felt frustrated that we couldn’t sleep at night with our bedroom door open as there was no way to secure it. This lead us to think how we solved these problems back in our home country of Australia.
A new adventure has begun
A revolution in home and building security is coming to Dubai and Abu Dhabi! Safety Screens is currently being established with its HQ in Dubai so join us on this journey as we bring mesh security screen doors and windows to the UAE.